Bulk SMS DLT Sample Template Guideline
Bulk SMS DLT Sample Template Guideline .
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A template refers to a Content Template registered by an entity to the DLT operator. These templates are used for sending communication, and they include multile variables in part of the content that needs to be approved by the provider and registered on the DLT platform.
Template types
There are four categories of templates, each with specific Content Template guidelines. These categories include:
- Transactional
- Service Implicit
- Service Explicit
- Promotional
Transaction DLT Template
These templates are used for sending transaction-related sms, such as accont alerts or order confirmations. Any sms that includes a OTP and is necessary to complete a banking transaction initiated by a bank client typically falls under the category of "Transactional" templates. These templates are primarily used for sms related to essential and time-sensitive transactions, ensuring the security and reliability of such communications.
- OTP SMS required for completing a net-banking transaction
- OTP SMS required for completing credit/debit card transaction at a merchant location.
Here are some examples of Transactional templates:
| Actual message | Required template format to register on DLT |
|---|---|
| 123456 is the otp for Transaction of Rs 101.00 at ABC epayment services with your ABI Card xx3931. otp is valid for 10 mins. pls do not share with anyone | {#var#} is the otp for Transaction of Rs {#var#} at ABC epayment services with your ABI Card xx3931. otp is valid for 10 mins. pls do not share with anyone |
| 789012 is your OTP for fund transfer for Rs. 1001 to Ganesh. OTP valid for 10 minutes. Do not share this OTP with anyone | {#var#} is your OTP for fund transfer for Rs. {#var#} to {#var#}. OTP valid for 10 minutes. Do not share this OTP with anyone |
Service Implicit
Any sms arising out of customer’s action typically against a transaction/relationship with the enterprise that is not promotional, will be considered as Service-Implicit message.
Here are some illustrations and examples of the Service Implicit template:
- Confirmation messages of a Net-banking and credit/debit card transactions.
- Product purchase confirmation, delivery status etc. from e-comm websites.
- Customer making payments through Payment Wallet over E-Commerce website/mobile app and an OTP is sent to complete the transaction.
- OTPs required for e-comm website, app logins, social media apps, authentication/verification links, securities trading, demat account operations, KYC, e-wallet registration, etc.
- Messages from TSP/ISP.
- Periodic balance info, bill generation, bill dispatch, due date reminders, recharge confirmation (DTH, cable, prepaid electricity recharge, etc.)
- Delivery notifications, updates and periodic upgrades.
- Messages from retail stores related to bill, warranty.
- Messages from schools-attendance/transport alerts.
- Messages from hospitals/clinics/pharmacies/radiologists/pathologists about registration, appointment, discharge, reports.
- Confirmatory messages from app-based services.
- Govt/DOT/TRAI mandated messages.
- Service updates from car workshops, repair shops, gadgets service centers.
- Directory services like Justdial, yellow pages.
- Day-end/month-end settlement alerts to securities/demat account holders.
| Actual message | Required template format to register on DLT |
|---|---|
| Thank you for using EMI Facility on your ABD Bank Credit Card 4***3495 EMI request for Rs. 25000.00 executed on 01/07/2019 | Thank you for using EMI Facility on your ABD Bank Credit Card {#var#} EMI request for {#var#} executed on {#var#} |
| account: 123456 is your SlipKart account verification code. | account: {#var#} is your SlipKart account verification code. |
Service Explicit
These are the messages which require explicit consent from customer, that has been verified directly from the recipient in robust and verifiable manner and recorded by consent registrar. Any service message which does not fall under service-implicit category. Additionally, consent template can be linked while creating a service explicit content template.
Messages to the existing customers recommending or promoting their other products or services
| Actual message | Required template format |
|---|---|
| Your Rs.500 exclusive voucher is UNUSED!! Redeem it on purchase of Rs.1,000 at Marks & Spencer. Use code 654321001 Valid till 31st Mar 2021! T&C. | Your Rs.{#var#} exclusive voucher is UNUSED!! Redeem it on purchase of Rs.{#var#} at Marks & Spencer. Use code {#var#} Valid till {#var#}! T&C. |
| Bajaj Finserv Personal Loan needs Minimal Documentation. Fulfil your financial needs in one click http://m.BajFin.in/Iphr8tFE . | Bajaj Finserv Personal Loan needs Minimal Documentation. Fulfil your financial needs in one click {#var#}. |
| swedish massage 60min(1): 1355.93,aroma massage 60min(1): 1525.42,s.total(2): 2881.35. | swedish massage {#var#},aroma massage {#var#},s.total{#var#} |
| Hi, In order to best serve you and others, could you click on mosl.co/ywq8FBJpAn to share your meeting experience with Motilal Oswal RM Raju Saha on 22. | Hi, In order to best serve you and others, could you click on {#var#} to share your meeting experience with {#var#} |
Promotional
Any sms (sent to non-customers) with an intention to marketing or promotion or sell a product, goods or service. Service content mixed with promotional content is also treated as promotional sms. These sms will be sent to customers after performing the preferences and consent scrubbing function. Consent overrides preferences.
Note : Additionally, customer consent template can be linked while creating a service explicit content template.
| Actual message | Required template format |
|---|---|
| Lifetime Free ICICI Bank Credit Card with Vouchers from LensKart, Pepperfry, Grabon worth Rs.3000. SMS "apply" to 5676766 TnC apply. | Lifetime Free ICICI Bank Credit Card with Vouchers from LensKart, Pepperfry, Grabon worth Rs.{#var#}. SMS "{#var#}" to 5676766. TnC apply. |
| Pay JUST Rs 640* pm & get Rs 83,333 for 120 months or payout of Rs 1,00,00,000 With LIC*(Life Insurance Cover) For Your Family. http://px2.in/pAD4Tls | Pay JUST Rs {#var#} pm & get Rs {#var#} for {#var#} months or payout of Rs {#var#} With LIC (Life Insurance Cover) For Your Family. {#var#} |
| YOU can win Rs 20,000 in Fantasy cricket use code 542321. Install Qureka Pro app now to WIN Click - https://abc.com | YOU can win Rs {#var#} in Fantasy cricket use code {#var#}. Install Qureka Pro app now to WIN Click - {#var#} |
Content template validations :
- Two or more spaces are not supposed to use between 2 words, before word or after word.
- All special character's (found on keyboard) are allowed, except < and > symbols.
- Variable format is {#var#} which is case sensitive.
- Or variable can be inserted by clicking the radio button (insert variable) above text box
- Trans/Service category messages should have variable {#var#} mandatorily.
- Promo category can have complete fixed content or with variable part
- There is no limitation in no.of variable per message.
- Values like amount, date, a/c no, merchant names, OTP, codes, URL, customer names, card type, etc. needs to be replaced with variables.
- In case trying to upload same template, portal would show an error as "Template Message already registered (Template Name - ****)"
DOs for Content Templates :
- Use promotional category for communications intended to send from numerical sender id only.
- Transactional category to be used by banking enterprises only and for OTP messages during fund transfer; online payment; merchant txn only.
- Service – explicit category needs to link consent template as well, without which the template gets rejected.
- Choose a relevant/recognizable name for templates
- Use message type as “TEXT” for all general messages & “Unicode” for regional messages.
- Variable {#var#} insertion to be required against values like date; amount; a/c no; OTP; names; etc.
- Always use notepad or notepad ++ to create template, to avoid additional spaces and invalid characters
- Min fixed char required in templates is 6 char (applicable in pure OTP messages only)
- Linking of consent templates for content template categories “promotional” & “service – explicit” is optional (not mandatory)
DON’Ts for Content Templates :
- Same content template against multiple headers.
- Header selection against irrelevant templates
- Selecting “Transactional” category by non-banking enterprises.
- No or invalid variable format in templates.
- Using double spaces in templates (this can be pre-checked by verifying the template on notepad++ before template submission)
- Templates with less than 6 char or variable insertion alone as template using multiple templates (eg: Dear customer {#var#}{#var#}{#var#}.)
- Do not use external fonts or characters other than those appear on keyboard.
