Following TRAI directive, telecom operators have suspended template scrubbing for few days (from March 9, 2021) to facilitate template registration for all businesses.
Please review the detailed procedure to register templates in DLT platforms in Step 1 below, which is in accordance with TRAI directive.
After your DLT templates have been accepted in the DLT platforms, please add these templates and their template IDs to your SMSINDIAHUB account. Please refer to Step 2 below for a more thorough methodology.
To prevent a disturbance in your traffic when template cleansing goes live, we've provided the best practises for template creation:
1. Message content and template ID must exactly match the templates approved in DLT platform
A. The message content you have added should not have extra/missing spaces or new lines.
B. All templates added in SMSINDIAHUB panel must be added with template name and template ID.
C. All DLT approved templates without/wrong/invalid template ID/message content in your account will be rejected post implementation. Sending any of the rejected templates will result in the error. You can access all your templates in your account. Please add DLT template IDs, message content template category or name for templates you wish to use.
DLT variables
1. The maximum character limit for a DLT variable is 30 (as mandated by operators) including space. If you wish to send more characters in variables please request 2 DLT variables ({#var#}{#var#} on DLT platform.
2. The syntax of variables is same in DLT and smsindiahub template management. Please use the same syntax when adding templates in each platform or can copy paste.
Note: The DLT portals are maintained and supported by respective telecom operators. SMSINDIAHUB staff do not have access to your DLT account and information like template content, template ID, Entity ID etc.
Important : Dos & Don'ts for Content Template Registration
Important guidelines for registering Content Templates
Transactional / Service Templates should have fixed and variable sections. A single variable can have
Maximum 30 characters including spaces.
If your variable exceeds 30 characters, you may use 2 variable back to back (maximum 60 characters including spaces).
Brand Name is mandatory for OTP related messages. In case the Brand & Entity names differ, upload proof to establish the relationship between them.
Promotional content should be created under 6-digit Numeric Promotional Headers only. Template category is mandatory for Service Explicit & Promotional templates.
Do not exceed 750 characters limit (including variable & fixed sections) while registering Content Templates.
Do not use more than 30 characters (including spaces) in a single variable else the message will not be Delivered.
The total length of variable fields should not be more than 40% of the entire
SMS text.
Message should not end with a variable.
Promotional content should not be a part of / should not be used with Transaction / Services template or Headers.
Step 1 – Template Registration Process in the DLT Platforms
DLT registration implemented by TRAI prevents customers from Unsolicited Commercial Communication (UCC). It will restrict businesses from sending spontaneous messages and fraud calls to customers.
Step 2 – Template Registration Process in the SMSINDIAHUB Portal
Creating templates in the SMSHUB portal
STEP 1: Log in to SMSINDIAHUB Portal with your login details
STEP 2: Under the DLT Registration tab, click on DLT templates’
STEP 3: Click ‘Add new template’
STEP 4: On the new message template popup
STEP 5: Select the sender ID.
STEP 6: Add the template name
STEP 7: Copy the DLT approved content in the ‘Message’ text box
STEP 8: Add the DLT Template ID
STEP 9: Click ‘save’ to confirm the creation of the template
On approval, the template can be used to send messages from SMSINDIAHUB. You can check the approval status of the template created in SMSINDIAHUB platform in the ‘Manage template’.
