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Rules for creating successful SMS Marketing campaign

The ever-changing business scenario in 2019 has lead business houses to consider implementing SMS marketing as part of overall marketing strategy. But there are rules to follow in order for each of your SMS campaigns to be successful. In this post, I will inform you of the rules we encourage customers to adopt as often as possible when building your SMS marketing campaign:-

Rule 1 – Provide valuable information/offers
Every business house must emphasize on the point that consumers seek valuable information/offers. So make sure that SMS sent to clients should provide valuable information or offers that’s hard to resist. This strategy will encourage them to checkout, visit your website, call or email you!

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub

Rule 2 – Text should start with information/offers
Its mandatory to keep your text message marketing concise and to the point. So placing your offer at the beginning of the message grabs maximum attention from audiences who are generally very busy and look to getting the point straight away

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub

Rule 3 – Make it exclusive
Another good strategy is to make your audience feel they are part of something special by offers which seems to be exclusive to person reading and receiving it. So keep in mind that making sales via SMS is all about ensuring your feel special and valued.

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub

Rule 4 – Sense of urgency
Creating a sense of urgency amongst your audience can fulfil business requirements like rising footfall, website visits and revenue. Any offer availble only for a limited time lead audiences to take time out of their day and take a good look on it.

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub

Rule 5 – Call to action
In order to lead a customer into sales funnel just include a call to action as vital part in your sms marketing campaign. Just remember to keep your call to action clean, simple and easy to follow.

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub

Rule 6 – Use brand name
Make sure that your audience should know sender of sms. For this use your brand name in sender ID, but people emphasize more on reading when they receive the text, so it’s required to fit a brand name in the body of the text as well.

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub