SMS Marketing: Definition and Working Benefits
SMS (short message service) is a way of communication via mobile phones which has been rated as one of the most effective techniques utilized by over 4.68 billion people across the globe.
Now its easy to understand why SMS Marketing is becoming so important for marketers to utilize these permission-based messages to spread promotional information.
Why choose SMS Marketing?
The purpose of SMS marketing is creating a substantial database of subscribers for increasing customer loyalty. As a close range marketing tactic, sms is an ideal way of notifying your close vicinity people about new offers that are without using any push-notification applications.
It can also be utilized for sending reminders about upcoming events or clients to start polling about their opinions rather than informing about upcoming deals only.
In fact, SMS marketing is a preferred way other than email marketing or push-notification services only because of high readability & response rates. Another important factor is cost-effectiveness when compared to other methods of distribution.
How Does It Work?
For creating a subscriber database to receive new product updates or special text message or more information, clients should opt-in to an automated system by texting initial shortcode.
When this short digit code is texted, user’s phone number is stored in the database of SMS marketing software which is sending promotional sms.
These sms delivery software provide easy options for managing the created lists so the relevant text messages can be sent to only those who are most likely to convert.
Another important fact to note is that these shortcode responses are usually sent as confirmation receipt for opting-in for potential future subscribing.
SMS marketing has emerged as the best channels for communicating information to your customers in a cost-effective manner but it’s important to utilize it correctly so it can help you with your marketing needs.